Marketing Management: Strategic Positioning and Competitive Strategies

It is the right answer as thinkers are defined as mature, satisfied and reflective people who are motivated by ideals and values

It is the right answer as strivers can be defined as trendy, fun loving people who are resource constrained. They try to emulate purchases of those with greater material wealth.

It is the right answer as in the case of airline industry there is low entry barriers however the exit barriers are very high.

It is the right answer as shallow are defined as the consumers who are uncommitted to a brand and can switch rather are actively considering alternatives.

Oil industry is an example of pure oligopoly in which a few companies producing the same commodity find it hard to charge more than the going price.

Sony exemplifies creative marketing as creative marketer discovers and produces solutions that customers did not ask for but to which they enthusiastically respond.

The following case is an example of flank defence as Heublin is protecting its weak postion in this case from Wolfscmidt.

Mobile defence strategy involves the stretching of domain over new territories from which offence and defence can be carried out. Hence, market broadening and market diversification are an example of mobile defence.<o:p>

Position defence involves development of superior brand power, making other brands almost impregnable. This the strategy that Nescafe' has been involved in.

Monacco biscuits were formed targeting party snack domain hence they fall under the category of occasion segmentation. Hence, it is the right answer.<o:p>

The statement “Positioning should not deliver a unique value proposition” is not a requirement for effective positioning. Hence, it is the right answer.

When suppliers are concentrated or organised they have a high bargaining power. Hence, this is the right answer.

The following example belongs to depth of a product line which can be defined as the number of product items altogether.

By adding variants of existing brands to the product line or by increasing product lines and adding new brands product mix expansion can be achieved.

The process of modifying products so that those that have been sold become out of usage before they need replacement is an example of Planned Obsolescence

Line extension is achieved by adding similar item to an existing product line with the same brand name product mix expansion cannot be achieved. Hence, it is the right answer.

The following examples are of product lines as they are a group of product items which are related in the functions that they offer.

By adding lower priced products to its product line trading down is achieved.

Restaurants and beauty shop are an example of monopolistic competition as in this case many competitors are able to differentiate their products and services and hence, charge a premium price for it.<o:p>

Walmart has low switching cost for suppliers. Hence, it has high bargaining power.

Beer and cigarette industry are an example of pure competition as there are many firms that provide the product.

Bypass attack strategy involves bypassing the enemy. Technological leapfrogging is a bypass strategy followed in high tech. industries. In this strategy the attacker patiently researches and then launches the next technology as was the case in the above given example.

Baskin Robins is an example of product proliferation strategy. In this strategy the challenger attacks the leader by launching a great variety of products.

Counterfeiter duplicates the leader's product and sells it in the black market or through disreputable dealers. Hence, it is the right answer.

It is the distribution differentiation that Lakme displays when it carries out stocking of skin care products in small neighborhood shops, storage of personal products in central market places and runs exclusive beauty saloons