Retail Marketing
Test your knowledge of retail marketing strategies, pricing, merchandising, and operational management.
Questions
_____ is a pricing strategy that stresses continuity of retail prices at a level somewhere between the regular non-sale price and the deep-discount sale price of the retailer's competitors.
- Everyday low pricing
- Leader pricing
- Mixed use development
- Horizontal price fixing
- None of these
The percentage of an order that is shipped by a vendor is known as
- additional mark up percentage
- initial mark up
- fill rate
- stock lift
- None of these
Which of the following terms is used for a retail location that is not connected to other retailers?
- Free standing fixture
- Free form layout
- Strip centre
- End cap
- None of these
_______ is an island type of self-service counter with tiers of shelves, bins or pegs.
- Gondola
- Kiosk
- Polygon
- Rounder
- None of these
A system in which a retailer transmits data and graphics over cable or telephone lines to a consumer's TV or computer terminal is known as
- electronic retailing
- interactive electronic retailing
- electronic data interchange
- network direct selling
- None of these
____ is the racking system in which the shelving supports are connected to vertical supports at the rear of the rack.
- Carousel
- Automated storage and retrieval system
- Cantilever rack
- Rack jobber
- None of these
______ is a trade area analysis model used to determine the probability that a customer residing in a particular area will shop at a particular store or shopping centre.
- Market basket analysis
- Central place theory
- Decile analysis
- Cherry picking
- None of these
Which of the following is a method of presenting merchandise based on a specific idea or image of the store?
- Frontal presentation
- Keystone method
- Tonnage merchandising
- Vertical merchandising
- None of these
Which of the following is/are the method(s) for loading trailers where you alter the direction of every other pallet?
- Pin wheeling
- Piece picking
- Side shift
- Slap-and-ship
- All of the above
____ is a provision of a lease that can be used with either a percentage or a straight lease.
- Percentage variation method
- Maintenance-increase-recoupment lease
- Percentage lease with specified maximum
- Percentage lease with specified minimum
- None of these
Honeycombing refers to
- adjustable support bars inside trailers to prevent movement of load
- the process of disabling and identifying equipment and energy sources during maintenance or service to prevent injury of personnel from an unexpected start up or power up
- an order method that is driven by forecast periods and order quantities match demand in each specific period
- the unused pallet positions in high density storage that result when the number of unit loads for an item does not completely fill the storage lane
- None of these
Which of the following is a type of purchase order that commits to purchase a specific quantity over a specific period of time, but does not necessarily provide specific dates for shipments?
- Blanket order
- Back order
- Back haul
- Back flush
- None of these
_____ refers to a recieved carton that contains more than one warehouse pack or shipping unit inside it.
- Warehouse club
- Master carton
- Vendor pack
- Master pack
- None of these
Which of the following is the practice of selling merchandise at a rate that is double its wholesale price?
- Keystone pricing
- Prestige pricing
- Tribetailing
- Loss prevention
- None of these
_________ is a pricing ticket attached with a piece of string.
- Hole pin ticket
- Pin ticket
- Ring seal ticket
- Button ticket
- None of these