🎴 Flashcard Mode
Financial Management (Paper II & III UGC/NET)
Card1 / 25
Mastered0
Review0
QuestionClick to flip
Post purchase dissatisfaction in marketing is known as:
AnswerClick to flip back
A
Cognitive dissonance
💡 Explanation:
Cognitive dissonance is the psychological discomfort experienced after making a purchase decision when a consumer doubts their choice. This post-purchase mental conflict arises from conflicting thoughts about the decision. Option A 'Caveat emptor' means buyer beware (pre-purchase), Option C is nonsensical, and Option D is incorrect.