Millionaire Mode

Marketing Management

Question 1 of 15

Prof. Mohan Sawhney has proposed the concept of ___________________ to describe two or more associated products and services that are some what related to each other in the mind of consumers, but are spread across diverse set of industries.

  1. meta market
  2. vertical integration
  3. horizontal integration
  4. beta marketing
  5. synchronized marketing

Prize Money

15₹7 Crores
14₹1 Crore
13₹50,00,000
12₹25,00,000
11₹12,50,000
10₹6,40,000
9₹3,20,000
8₹1,60,000
7₹80,000
6₹40,000
5₹20,000
4₹10,000
3₹5,000
2₹2,000
1₹1,000