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Marketing Management
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Prof. Mohan Sawhney has proposed the concept of ___________________ to describe two or more associated products and services that are some what related to each other in the mind of consumers, but are spread across diverse set of industries.
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A
meta market
💡 Explanation:
Two or more distinct market that are associated in someway to product or services. For example, for the metamarket for house cleaning products includes house owners and domestic cleaning service companies.