If you use this companys software - your question yourself - Where do you want to go today?

Microsoft's 'Where do you want to go today?' campaign was launched in 1994 and became one of the most recognizable taglines in technology advertising. The slogan emphasized empowerment, possibility, and the user's journey through the digital world using Microsoft software. This campaign positioned Microsoft not just as a software provider but as an enabler of personal and professional aspirations. SCO, Novell, and Lotus were all competitors in the enterprise software space but did not use this tagline.