Multiple choice general knowledge

CHOOSE THE SOURCE THROUGH WHICH NIELSEN DOES NOT COLLECTS DATA FOR TV RATINGS

  1. PEOPLE METER

  2. DIARY

  3. SET METER

  4. LETTERS FROM HOUSEHOLDS
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Nielsen collects TV ratings data through People Meters (electronic devices), Set Meters (attached to TVs), and Diaries (manual household logs). They don't use letters from households as a formal data collection method - this would be unreliable and non-standardized. Household letters are not a systematic ratings measurement methodology.

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