Multiple choice general knowledge sports

Ebony Retail holdings opening smaller outlets in the tier two cities is an example of

  1. Backward integration

  2. Diversification

  3. Market penetration

  4. Market Development
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Market development involves taking existing products into new markets or geographic segments. Opening in tier two cities reaches new customer territories with the same retail concept, unlike penetration which deepens presence in existing markets.

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