Multiple choice general knowledge

Who has authored the book ‘Cadbury’s Purple Reign’?

  1. John Bradley

  2. Todd Stitzer

  3. Roald Dahl

  4. Sir John Sunderland
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A Correct answer
Explanation

John Bradley authored the business book 'Cadbury's Purple Reign' which analyzes the chocolate brand's marketing strategies and business success. The book examines how Cadbury built its iconic brand identity, particularly its distinctive purple color association, and its dominance in the confectionery market. The other names listed are associated with Cadbury but are not the author of this specific book.

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