Bacardi Limited recently launched it's corporate social responsibility campaign under the name "Champions Drink Responsibly" featuring a well known F1 suprstar who also happens to be Bacardi's Responsibility Ambassador

Michael Schumacher served as Bacardi's Global Responsibility Ambassador for their 'Champions Drink Responsibly' campaign, which launched in 2008. The seven-time Formula 1 World Champion promoted responsible drinking behavior, particularly among young adults, leveraging his status as one of the most successful and recognizable F1 drivers in history.