Kenny's Mom insists Kenny not go for the movie. Why?
Kenny should be home doing chores and studying hard.
Kenny's mother refuses he should go insisting that Kenny needs to attend church with his family, and tells him that if goes to the movie, he will go to Hell when he dies
Kenny's mother refuses to let him see the movie because she wants him to attend church with the family. She warns that if he goes to the movie instead of church, he will go to Hell when he dies. This sets up the film's recurring gag about Kenny's deaths and visits to Hell.