Multiple choice general knowledge

The punch line of JK tyres is

  1. Never Tires

  2. Total Control

  3. Born Tuff

  4. Grip The Road

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

JK Tyres' tagline "Total Control" emphasizes the brand's promise of grip and handling performance. This positioning highlights the safety and control aspects of their tyres. "Never Tires" and "Grip The Road" are plausible-sounding but incorrect, while "Born Tuff" may be associated with different products. The "Total Control" campaign was a notable branding effort in the Indian tyre market.