'Live the Moment' was used by Maruti for the Ritz hatchback positioning. This campaign targeted younger, urban consumers with a message of spontaneity, enjoyment, and living in the now - positioning Ritz as a fun, contemporary car for everyday moments. The slogan contrasted with more utilitarian car advertising and positioned Ritz as a lifestyle choice. Scorpio uses 'Nothing Else Like It', Fortuner is positioned around luxury/reliability, and Lancer (Mitsubishi) had different branding.