The Hindi slogan 'Khule toh baat chale' (roughly 'things work out when opened' or 'freedom to express') was used by Coca-Cola India. This campaign emphasized openness, refreshment, and breaking barriers - core themes in Coca-Cola's global branding. The slogan played on both the physical act of opening a bottle and social openness/ communication. Pepsi, 7UP, and Fanta have their own distinct slogans - Pepsi focuses on youth/happiness, 7UP on freshness ('I feel UP'), Fanta on fun.