Refreshing different ideas…..
-
Central Bank of India
-
State Bank of India
-
HDFC Bank
-
ICICI Bank
A
Correct answer
Explanation
Central Bank of India used the 'Refreshing different ideas' tagline as part of a brand positioning campaign to highlight innovation and customer-centric approaches. Unlike larger banks like SBI or private banks like HDFC/ICICI that focus on scale or service speed, Central Bank used this campaign to position itself as a bank bringing fresh perspectives to banking. The campaign aimed to differentiate nationalized banks in a competitive market.