Tata Sons launched India's first national, large-format, specialist retail chain for consumer electronics and durables, in technical alliance with Australian retail major, Woolworths. What’s the name?

Croma was launched by Tata Sons in 2006 in technical alliance with Woolworths, Australia, as India's first national large-format retail chain specializing in consumer electronics and durables. Westside is Tata's fashion retail chain, Next is another Tata retail brand, and Spencer is part of the RPG Group's retail business. Croma pioneered organized electronics retail in India.