Multiple choice general knowledge

This cosmetics company's longtime slogan, 'Because I'm worth it,' was changed to 'Because you're worth it' and then finally 'Because we're worth it' in 2009.

  1. L'Oreal

  2. Maybelline

  3. Cover Girl

  4. Max Factor
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A Correct answer
Explanation

L'Oreal is the correct answer. The famous slogan 'Because I'm worth it' was introduced in 1971 and was indeed changed to 'Because you're worth it' in the 2000s, and then to 'Because we're worth it' in 2009 to emphasize inclusivity and collective empowerment. This evolution is well-documented in advertising history. Maybelline, Cover Girl, and Max Factor have different famous slogans.

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