Multiple choice general knowledge

Creating a Higher Standard.

  1. Cadillac

  2. BMW

  3. SAAB

  4. Skoda
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Cadillac's slogan "Creating a Higher Standard" reflects their position as GM's luxury division and their aspirational positioning. BMW uses "Sheer Driving Pleasure," SAAB has used different slogans (and is now defunct), and Skoda uses "Simply Clever." Cadillac represents American luxury.

Keep practicing — related questions