Infiniti uses "Accelerating the Future" as their brand slogan to emphasize innovation and forward-thinking design in their luxury vehicles. The other options (Audi, Jaguar, Ford) all have their own distinct slogans - Audi's is "Vorsprung durch Technik" (Advancement through Technology), Jaguar has used "The Art of Performance" among others, and Ford has used various slogans including "Go Further."