------------------- is a belief in the superiority of your own group or culture, perhaps feeling contempt for others who do not belong. Its comparing alien cultures and groups in terms of your own culture

Ethnocentrism is the belief that one's own culture or group is superior to others, often involving judging other cultures by the standards of your own. Unlike racism, which focuses on race, or eccentricity, which refers to unconventional behavior, ethnocentrism specifically involves cultural comparison and feelings of cultural superiority.