Multiple choice general knowledge

Founder Jack Cohen, who from 1919 sold groceries in the markets of the London East End, acquired a large shipment of tea from T. E. Stockwell and made new labels by using the first few letters of the supplier's name and the first two letters of his surname forming the company and the brand name.....

  1. Tesco

  2. Walmart

  3. Tata

  4. LG
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A Correct answer
Explanation

Jack Cohen combined the first few letters of his supplier's name (T.E. Stockwell - TES) with the first two letters of his surname (Cohen - CO) to form TESCO. This portmanteau branding strategy created one of the UK's largest retailers.

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