Multiple choice

Apply Hall's theory of representation to 'The Kiss of The Vampire'

  1. related images form the 'shared conceptual road map' which gives meaning

  2. bats have a conventional association with vampirism

  3. symbolic codes of horror and darkness are widely reinforced

  4. dark colours connote horror
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A Correct answer
Explanation

Hall's theory posits that representation relies on shared cultural codes; the specific visual elements in the film poster create a 'map' of meaning for the horror genre.

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