Multiple choice

Apply Gauntlett's Theory of Identity to Tide Print Advertisement

  1. women in the advert connote domestic perfection

  2. women hanging out washing together suggests women bond over a love of tide

  3. the women's facial expressions give meaning to the 'world' of the advert

  4. women represented act as role models of domestic perfection to the audience
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Gauntlett's theory suggests that media provides identity resources; in the context of the Tide ad, the women are presented as ideal domestic figures for the audience to emulate or recognize.

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