Multiple choice

A successful brand name:

  1. Is often substituted for the name of a product by consumers

  2. Increases sales

  3. Includes examples such as Esky, Texta and Hoover

  4. all of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

A successful brand name helps increase sales, becomes synonymous with the product category (genericization), and includes well-known examples that consumers recognize.

Keep practicing — related questions