Multiple choice

The marketing section of your plan should do all of the following except

  1. explain who your prospective customers are

  2. describe the market for your product

  3. explain any unique features of your product

  4. show the expertise of your sales force
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The marketing section focuses on customers, market size, and product positioning. Showing the expertise of the sales force is typically part of the management or organizational section, not the marketing section.

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