The Jabulani ball was the official match ball for the 2010 FIFA World Cup in South Africa and was produced by adidas. Adidas has a long history of producing World Cup balls, including the Teamgeist (2006) and Telstar (1970). Reebok, Nike, and Puma are also major sportswear companies, but adidas was specifically chosen by FIFA for the 2010 World Cup ball design and manufacturing.