Multiple choice

relates to individual happiness and satisfaction in the consumption of goods and services

  1. Consequentialism

  2. Hedonism

  3. Maximalism

  4. Universalism

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Hedonism is the philosophical theory that pleasure or happiness (and the avoidance of pain) is the highest good and the proper aim of human life. In economics and consumer behavior, it relates to the immediate satisfaction derived from consuming goods and services.