Multiple choice

Primary data is more reliable then secondary data because....

  1. it sounds better

  2. collected by another person, ensuring its authenticity

  3. it is collected by the user of the data and not processed

  4. primary data requires less effort to obtain
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Primary data is collected directly by the researcher for their specific purpose, meaning it has not been altered or processed by third parties. This direct control over the collection process makes it highly reliable for the user's specific needs. Secondary data, by contrast, was collected by someone else and may have been manipulated or designed for a different purpose.

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