Multiple choice

There are three types of Research – exploratory, descriptive and ______________.

  1. formal

  2. virtual

  3. royal

  4. Causal
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

The three main types of marketing research designs are exploratory research (to gather preliminary information), descriptive research (to describe market characteristics), and causal research (to test hypotheses about cause-and-effect relationships).

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