Multiple choice

A change is demographic is an example of which type of external factor?

  1. Political

  2. Economic

  3. Social

  4. Technological

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Demographics refer to the characteristics of a human population, such as age, gender, and income. In a PESTEL analysis, changes in these population characteristics are classified as social factors because they influence consumer behavior and lifestyle trends.