Multiple choice general knowledge Absolutely pure Cadbury's Fruit & Nut Cadbury's Cocoa Essence Cadbury's Fudge None of these Reveal answer Fill a bubble to check yourself B Correct answer Explanation 'Absolutely pure' refers to Cadbury's Cocoa Essence, a cocoa powder product launched in the 1860s. The slogan emphasized purity at a time when chocolate products often had adulterants. This innovation established Cadbury's reputation for quality.