Multiple choice Accounting Rate of Return = Average Profit after Tax + Average Book Value of Investment Average Profit after Tax – Average Book Value of Investment Average Profit after Tax $ \times $ Average Book Value of Investment Average Profit after Tax $ \div $ Average Book Value of Investment Reveal answer Fill a bubble to check yourself D Correct answer Explanation Accounting rate of return, also known as the average rate of return, or ARR is a financial ratio used in capital budgeting. ARR calculates the return generated from net income of the proposed capital investment.