Multiple choice

Communication by the CEO of the organisation to the Purchase Officer is an example of

  1. Upward communication

  2. Downward communication

  3. Horizontal Communication

  4. None of the above
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Downward communication is the flow of information and messages from a higher level inside an organization to a lower one. Downward communication is frequently used to direct subordinates and transmit information relating to company objectives, policies and procedures. In the given example, the CEO of the company is addressing the Purchase Officer which makes it downward communication.  

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