How is risk viewed by the society?

Directions: Read the passage and answer the following question.

Inovation, or at least talking about innovation, is all the rage these days, especially when it comes to addressing great social problems. But in order to innovate, you have to risk something. As in risk of losing something. Usually money. Possibly reputation. As much as people like to spout the latest literature about bringing risk-reward principles to social problems, when you actually come to them with a proposition that has high rewards and some measure of risk, their first response is, “Well, I like the idea, but it’s risky.”

The fact that it’s risky is not a problem. The fact that people think risk is a problem, or a flaw, is the problem. Risk is an essential attribute of introducing an innovation to the world. It’s not a flaw.
In the humanitarian sector, risk is viewed not only as a fl aw, but as unethical, immoral, sinful — criminal even. The entrepreneur seeking to fund a new idea that bears risk is looked upon as suspect, a shyster, an outlier living on the wrong side of principle, character, and propriety. Don’t associate with him or her, lest your own character be called into question.
These entrepreneurs are the recipients of countless hypersterile rejection letters and e-mails that say, “Thank you for reaching out to us but your idea is not a good fit for us,” or, “We are in the midst of a strategic planning process and thus cannot consider your proposal at this time.”