Multiple choice

Which of the following enterprises may benefit the most by an established brand name at the time of incorporation?

  1. Departmental Undertaking

  2. Government Company

  3. Statutory corporations

  4. Joint Venture

  5. All of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

This is the correct answer. When two parties enter a joint venture one of the parties benefits from the other's goodwill, which has already been established in the market. With an established brand name there is a ready market waiting for the product to be launched. A lot of investment is saved in the process.

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