Multiple choice

Variable price strategy is followed in

  1. consumer durables

  2. necessities

  3. impulsive consumer goods

  4. None of these
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A Correct answer
Explanation

Under variable price strategy, a product is sold to similar buyers at different prices. Variable price strategy is followed in consumer durables like televisions, refrigerators, automobiles where a seller may charge lower prices from old customers and a high price from a new customer. The old or regular customers can bargain, as the profit margin in consumer durables is also high.

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