Multiple choice

SWOT analysis refers to

  1. marketing tools to understand constraints and potentials of self and competitor

  2. external environment analysis

  3. internal environment analysis

  4. strategic planning for selling products

  5. South-West organisation for trade
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A Correct answer
Explanation

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, which is a strategic management tool used to evaluate both internal capabilities and external market potentials relative to competitors.

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