Multiple choice

Directions: Select the option that fills in the blanks most suitably (in the same order).

Comparative advertising can sometimes ________ very badly and instead of gaining more ________ the company promoting such practices may actually lose them.

  1. pay, losses

  2. backfire, customers

  3. use, shares

  4. gain, market

  5. hurt, revenue
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The first blank should be filled by a negative word compatible with 'badly'. Both options (2) & (5): 'backfire' and 'hurt' are valid. Option (5): 'instead of gaining more revenue' doesn't fit in grammatically with plural 'lose them'. Option (2) - 'instead of gaining more customers' - sounds convincing. 

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