Multiple choice

Directions: The last sentence in the following passage has been deleted. Select the sentence, out of the available options, that best suits the end of the passage.

To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival. Unfortunately, most entrepreneurs quickly retreat to the supposed security of sameness, soon to be lost in a sea of anonymity and a tidal wave of frustration. In effect, albeit at a subconscious level, they are saying, “I don't want to be different”. In back room offices and store fronts everywhere, salespeople are telling business owners they should do this or that kind of ad because it worked so great for their competitor. The owners nod and sign on. It's already proven to be a winner, right? WRONG!

  1. To make your advertising work, follow the principle if your competition is doing it, don't.

  2. Following your competitor is a sure recipe for disaster.

  3. Win the battle without a fight.

  4. It will fill people with a sense of déjà vu.
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

(1) is the logical extension of the preceding line. The entire passage says that businessmen are mostly being copycats in the crowded market place, of their own volition or on 'expert' advice. A question is raised and then answered. The next line ought to explain why it is wrong.

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