Multiple choice

Pespsi owned Mountain Dew was launched with the tagline “Yahoo the Mountain Dew! It'll tickle your innards” in 1969.By 1990's the brand was disappearing. To turn the brand around Mountain Dew updated its packaging and launched ads with brand slogan ”Do the Dew”. Which of the following does the example belong to?

  1. <span style="line-height:=">Brand revitalization<o:p></o:p>

  2. <span style="line-height:=">Brand reinforced<o:p></o:p>

  3. <span style="line-height:=">Brand evaluation<o:p></o:p>

  4. <span style="line-height:=">Brand crisis<o:p></o:p>
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The example given above belongs to brand revitalization as it defines how the brand image was changed with the changing taste of consumer. Hence, it is the right answer.

Keep practicing — related questions