Multiple choice

What is the distribution strategy followed in the introduction phase?

  1. Build more intensive distribution<o:p></o:p>

  2. Build intensive distribution<o:p></o:p>

  3. Build selective distribution<o:p></o:p>

  4. Go selective phase out unprofitable outlets<o:p></o:p>
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

The distribution strategy of building selective distribution is followed in introduction phase. Hence, it is the right answer.

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