Multiple choice

In the following example Lifebuoy Active Red, Lifebuoy Active Orange, Lifebuoy International Plus and Lifebuoy International Gold what does “Lifebuoy” stand for?

  1. <span style="line-height:=">Sub-brand<o:p></o:p>

  2. <span style="line-height:=">Family brand<o:p></o:p>

  3. <span style="line-height:=">Parent brand<o:p></o:p>

  4. <span style="line-height:=">None of the above<o:p></o:p>
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

In this case Lifebuoy represents the parent brand that is the existing brand that gives birth to a brand extension. Hence, it is the right answer.

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