Multiple choice

'Hindustan Unilever Ltd. produces soaps, shampoos, creams, moisturisers and many other cosmetic products'. The above statement illustrates which of the following dimensions of product mix?

  1. Length

  2. Depth

  3. Width

  4. Consistency

  5. None of the above

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Width of the product mix refers to the number of different product lines offered by the company. So, it is the right answer.