Multiple choice

If 3000 people in the target audience tune in an FM radio 98.3 programme 6 times during a four week period and 3000 people tune in 3 times, calculate the average frequency.

  1. 9

  2. 4.5

  3. 6

  4. 3

  5. None of the above

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Total exposures = (3000*6) + (3000*3) = 27000 Total audience reach = 3000 + 3000 = 6000 Average frequency = 27000 / 6000 = 4.5