The management of Highway Mall was thinking of opening a book store to attract readers. Cloud 9 mall in the city had done a similar thing recently and had got a great response. Critics said that due to the location of the Highway Mall, it may not get a good response. According to them, the malls situated on highways attract only travellers who shop for snacks, travel accessories or car care products. The management of Highway Mall nevertheless went ahead and opened the book store.
Which of the following statements would strengthen the management's decision?
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