B Mart has been losing business to Smart Stores ever since the latter came up in the neighborhood about a year back. Last month the Director of B Mart decided to slash the prices of all the grocery items well below the prices charged by Smart Stores for the same quality and brand. Over the month, the overall sales at B Mart went down further, instead of going up.
Which of the following helps resolve the apparently paradoxical situation?
Reveal answer
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