Multiple choice

24-hour news channels provide round the clock news and news analysis, apart from sprinkling of entertainment. They have been doing roaring business and the number of channels has mushroomed. An increasing trend has recently been noticed where people switch on the news channels only to watch the headline news, after which they quickly change to entertainment or sports channels. The TRPs of these channels have not taken a nosedive, not yet in any case.

Which of the following, if true, could best resolve the conflict of the argument?

  1. The TRP's will come down subsequently.

  2. Almost all TV homes visit news channels one time or the other.

  3. The increasing competition among news channels is eating into their profits.

  4. Lucrative advertisements are placed close to the timings of transmission of headlines.

  5. The TRP's do not reflect the revenue earning of the channels.
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

In spite of people switching channels after hearing headline news, people keep tuning into news channels. This ensures regular and heavy viewer ship.

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