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With the public's appetite for low carbohydrate food products on the rise, what is the right strategy for a baker or a spaghetti maker these days: Buck the trend or join in the feast? Marketing experts at Wharton say the answer will depend on what manufacturers of bread, pastries, pasta and other high carbohydrate foods think about the future of the low carbohydrate craze. If they feel it's a temporary fad, then it's smart not to spend a lot of money launching a low carbohydrate product line to supplement their existing high carbohydrate offerings. But if they feel that the low carbohydrate trend is permanent, they should go ahead and produce low carbohydrate alternatives. What's clear is that where finicky consumers and diet fads are concerned, there are no easy answers.

Consumers are increasingly going for low carbohydrate food products nowadays. The marketing experts at Wharton feel that high carbohydrate food manufacturers must make the difficult decision to adapt to the market trends, depending on whether they feel the current trend is permanent or just a temporary diet fat.

Market trends in the food industry are changing from high carbohydrate to low carbohydrate preferences. The manufactured product needs to change too.

Change is an ongoing process in any market. Marketing experts at Wharton feel that this time the manufacturers of high carbohydrate food products are going to face a tough time deciding whether to come out with new low carbohydrate food products or ignore the current trend.

According to the marketing experts at Wharton, the manufacturers of high carbohydrate products need to consider the consumers' rising preference for low carbohydrate food products. They need to study the consumer choices and then decide whether to come out with new low carbohydrate products or to ignore the new fad.