Multiple choice

Which of these refers to the relative importance or prominence of a part of sign?

  1. Value

  2. Confabulation

  3. Content words

  4. Salience

  5. Persuasion

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

In semiotics (the study of signs or symbolism), salience refers to the relative importance or prominence of a part of a sign. The salience of a particular sign, when considered in the context of others, helps an individual to quickly rank large amount of information by importance and thus give attention to that which is the most important.