Multiple choice

The term Marketing Myopia is related to:

  1. marketing concept<o:p></o:p>

  2. selling concept<o:p></o:p>

  3. production concept<o:p></o:p>

  4. product concept<o:p></o:p>
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Marketing myopia is related to the product concept in which the organizations do not lay stress on the marketing strategies they should follow and the way they should change them according to the future market requirements. Hence, they tend to stick to the process of improvising their product and believe that a good product sells for itself with or without a marketing strategy.

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